There are now an estimated 65 million small businesses using Facebook to promote their brand and connect with their customers. If you’re managing marketing for one of these businesses, you already know how hard it is to attract new “likes” to your page.
But while it can be a challenge to increase your page likes, making the effort is undoubtedly worthwhile: one researcher has estimated the average value of a single Facebook fan at $174. While this number obviously varies depending on the business and industry, there’s no doubt that capturing the attention and loyalty of your target audience on Facebook is important.
Most marketers know how to increase Facebook page likes through Facebook’s paid ad platform, but there are plenty of ways to grow your likes without spending any money. This article will walk you through 7 effective and free ways to increase your Facebook page likes. Some of these strategies will focus on increasing your organic post reach - because the more your posts get liked and shared, the more your reach and visibility increase. And ultimately, this is what will lead to the organic growth of your page.
Use images as a regular part of your content strategy. Despite what you may have heard, captivating and relevant images can still be a great way to increase engagement and reach on your page and posts.
Contests are still a great way to entice people to like your page. Promote your contest on your site and to your email list, and make liking your page a contest requirement.
Reference your Facebook page on your website. Draw attention to an interesting discussion happening on your Facebook page by mentioning it in a website.
4. Low Promo
Keep your promotional content to a minimum. Some experts suggest 80/20 – Posting non-promotional content 80% of the time and promotional content 20% of the time. This number will vary depending on your business, so see what works best with your audience.
Offer an exclusive discount just for your Facebook fans. This is a great incentive to like your page; in fact, 42% of people say they like a brand page for the coupons and discounts.
Regularly visit your Facebook Insights to find out which content is working with your audience. Find the posts that have received the most engagement and highest reach, and share these types of content more often.
On Facebook, videos now outperform photos in terms of reach. Now is the time to start incorporating video into your social content strategy.
While likes are certainly an important metric, keep in mind that engagement is the true yardstick for Facebook page success. David Baser, Facebook Insights Product Manager, reminds marketers that increased engagement should be their top priority: “User engagement is the best proxy metric for the ultimate success of [your] brand page on Facebook. It's great for understanding how much distribution you are getting in the news feed, how many people you are reaching with your messages…From a fundamental perspective, that's the most important thing for marketers to take away.”
Remember that likes don’t mean anything without true engagement. Converting social media followers to customers should be the goal. Focus on regularly providing relevant and compelling content, and your page likes will undoubtedly increase organically over time.
What would you add to this list? What’s your best tip for increasing Facebook page likes? Share below!