When is the best time to post on Instagram for restaurants?
Many restaurants post their pictures on Instagram at any old time. If you truly want to dominate Instagram or make it as effective as it can be, it’s time to get serious. Posting your pictures during key times is crucial, but how do you know when's the best time and days to post?
Never fear, all your questions will be answered within the next few minutes.
Here are some general rules about finding your best time to post on Instagram in 2017:
Post more during off-work hours instead of during the day. Generally the best times to post on Instagram are lunch time (11am-1pm) and evenings (7-9pm). Think about it: when do you find yourself checking Instagram the most?Probably not during the work day, even though that may be when you want to post!
Tip: schedule Instagram posts during the work day so you don’t have to worry about it during your free time.
Save the important posts for weekdays but never forget Saturdays.The differences are slight, but average Instagram engagement does shift depending on the day.
According to our own research, Wednesdays and Thursdays tend to drive the most engagement, while Sundays drive the least.
Avoid 3pm, but don’t be afraid to experiment. Weekdays between 3 and 4pm typically drives the lowest engagement, likely because most users are busy at work at that time.
The best thing you can do to find your optimal posting time for Instagram is to research your audience using Instagram’s native analytics tool.
Instagram Insights gives marketers everything they could ask for: you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram.
You can also view your followers’ locations by country or city. Not only is this information incredibly useful for marketers to understand your audience, it also gives you a better sense of which time zones you should be posting in to reach the majority of your followers, so you can schedule Instagram posts for the best times.
Insights makes it easy for you to find the best time to post on Instagram because it shows you both the most popular days and times when your followers are using Instagram.
Using this data, you can quickly calculate the best times and best days to post to Instagram, based on your followers’ activity.
Instagram is an incredible channel for businesses to achieve their marketing goals. But it isn’t enough to just post content whenever you feel like it. By planning and scheduling your posts in advance, you can boost your engagement, drive traffic, and gain new followers and customers!